IWC Sake Judging 2025

14-17 April 2025

Sake division at the International Wine Challenge (IWC) has grown steadily since it was founded in 2007, contributing significantly to the development of the sake market worldwide. IWC 2025 judging took place on the 14-17th of April. This year the event has moved back to sunny and spacious Kia Oval London with 70 sake judges gathered from the 18 countries to decide upon the award winners. Around 1,500 sakes were tasted during the four days.

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London Business School Sake Night 2025

With celebration of traditional sake brewing to be registered as a UNESCO intangible cultural heritage

18th March 2025

Sake events and lectures at universities and other educational bodies have taken place for a decade or so, spreading recognition for the future possible “sake ambassadors”. London Business School is no exception. Sake became very popular among MBA students, and at this annual event, tickets were sold out immediately after they were released. 100 students from over 40 countries participated in the event. This was their first event after the announcement of traditional sake brewing being registered as a UNESCO intangible cultural heritage. Mr Norio Yamana, vice president of JSS, joined the event and celebrated together for this amazing achievement in the sake industry.

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JAMS London International Seminar

6th March 2025

Japan Association of Marine Safety (JAMS) London office held a 2-day-seminar at Japan House London focusing on maritime safety through discussions on unmanned vessels and systems. Sake was served during the networking after the long first day session. This is the third time we supported their annual event, and many regular participants from the UK and other European countries visited the site looking forward to tasting sake during the networking.

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