La Sake Vita – Sake Promotion event in Rome

4 October 2023

Sake exports to Italy has increased significantly of late, with the country securing fifth position in the sake export value in Europe. As such, Sake Samurai UK had organised a large scale sake event named “La Sake Vita” at a famous 5 star Cavalieri Hotel in Rome. The event was successfully executed with the kind help of Italian Ambassador Mr Tetsu Suzuki, who was very keen to promote sake in the country.

Having such an esteemed main guest, we also invited the prince of Cambodia, aristocrats and upper class people in the country, having the great opportunity to build friendships between Japan and Italy. Twelve sake companies and bartenders joined the event, serving to all the prestigious guests. As the saying goes, “when in Rome, do as the Romans do”, we made a toast in Italian by singing “Libiamo ne’lieti calici”, taken from the famous opera La Traviata. The guests enjoyed the sake particularly in this delightful moment. We are extremely excited to pave the way towards a successful future for sake.