Kampai for 2024!
The best year is yet to come for sake
In 2022, Japan submitted an application for traditional Japanese sake brewing techniques, including Japanese sake, honkaku shochu and awamori, to Unesco’s intangible Cultural Heritage. We are all waiting for the good news to arrive during the year of 2024 with big celebrations.
Meanwhile in the UK, the sake market has been showing a remarkable growth over a decade with some fluctuations after the pandemic, and we believe this is the beginning of a new stage for sake globalisation. Please watch this space as many exciting events are on the way.
With very best wishes