
IWC 2017 Champion Sake Announcement
6th July 2017, Hilton Park Lane Hotel, London
The world’s biggest Sake competition, International Wine Challenge Sake, unveiled the 2017 Champion Sake lat its IWC Awards Dinner, known as the ‘Oscars of the Wine Industry’. The IWC Sake Champion 2017 prize went to Nanbu Bijin for its Tokubetsu Junmai 2017.
Produced in Iwate prefecture, on the northeastern coast of Honshu, this sake beat stiff competition from thousands of other entries to claim the top prize. Rich, but refreshing, its floral character and velvety texture seduced the international panel of 62 judges. This victory will thrust this small brewery, which only brews around 200k litres of sake a year, into the global spotlight.
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The world’s biggest Sake competition, International Wine Challenge Sake, unveiled the 2017 Champion Sake lat its IWC Awards Dinner, known as the ‘Oscars of the Wine Industry’. The IWC Sake Champion 2017 prize went to Nanbu Bijin for its Tokubetsu Junmai 2017.
Produced in Iwate prefecture, on the northeastern coast of Honshu, this sake beat stiff competition from thousands of other entries to claim the top prize. Rich, but refreshing, its floral character and velvety texture seduced the international panel of 62 judges. This victory will thrust this small brewery, which only brews around 200k litres of sake a year, into the global spotlight.
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IWC 2017 Award Winning Sake Tasting
5th July 2017, Embassy of Japan
Prior to announcing the IWC 2017 Champion Sake, the Sake Samurai Association hosted a sake tasting at the Embassy of Japan featuring the thirteen sakes shortlisted for this year’s champion sake. This annual event has become the most anticipated in the London Sake Calendar. Oversubscribed as usual, members of trade and sake lovers gathered to appreciate some of Japan’s finest sakes and to meet with the sake brewers themselves.
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Prior to announcing the IWC 2017 Champion Sake, the Sake Samurai Association hosted a sake tasting at the Embassy of Japan featuring the thirteen sakes shortlisted for this year’s champion sake. This annual event has become the most anticipated in the London Sake Calendar. Oversubscribed as usual, members of trade and sake lovers gathered to appreciate some of Japan’s finest sakes and to meet with the sake brewers themselves.
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Sake enters May Ball at Cambridge University
17th June 2017 Hughes Hall College
The Sake Samurai UK, administrated by Yoshitake & Associates, were delighted to return to Cambridge University to host a sake tasting at the Hughes Hall May Ball. This was the first time that sake had been served in the history of May Balls at Cambridge.
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The Sake Samurai UK, administrated by Yoshitake & Associates, were delighted to return to Cambridge University to host a sake tasting at the Hughes Hall May Ball. This was the first time that sake had been served in the history of May Balls at Cambridge.
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Tutoring on Japanese food and sake marketing at the Japan Local Government Centre (CLAIR)
1st June 2017
As sake is an important way of promoting the local culture of Japanese prefectures, the representative team at the Japan Local Government Centre has become more involved in sake promotion over the years in partnership with Sake Samurai UK. On 1st June, Rie Yoshitake from Sake Samurai and Mr Kenichi Shimamoto from JETRO London held a seminar for new employees at the Local Government Centre.
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As sake is an important way of promoting the local culture of Japanese prefectures, the representative team at the Japan Local Government Centre has become more involved in sake promotion over the years in partnership with Sake Samurai UK. On 1st June, Rie Yoshitake from Sake Samurai and Mr Kenichi Shimamoto from JETRO London held a seminar for new employees at the Local Government Centre.
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Rugby World Cup Japan 2019 Promotion Event
19th May, Embassy of Japan
On the day of the World Rugby Cup 2019 Draw in Japan, the Japan National Tourism Organisation (JNTO) hosted a Japan Tourism Evening at the Embassy of Japan to which local dignitaries, tour operators and luxury hotel business were invited to boost the inbound tourism to Japan during Rugby World cup and Tokyo Olympics.
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On the day of the World Rugby Cup 2019 Draw in Japan, the Japan National Tourism Organisation (JNTO) hosted a Japan Tourism Evening at the Embassy of Japan to which local dignitaries, tour operators and luxury hotel business were invited to boost the inbound tourism to Japan during Rugby World cup and Tokyo Olympics.
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Sake and Networking at Japanese corporate
12th May 2017, Hitachi Consulting Limited London
Sake is becoming increasingly popular among Japanese corporates in the UK, as a means of building team spirit and a sense of shared heritage among employees who may come from international backgrounds. Hitachi Consulting is the strategy consulting arm of Hitachi Limited and on the 12th May, Mr Shinji Kamata initiated an evening of sake and networking at Hitachi’s London office.
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Sake is becoming increasingly popular among Japanese corporates in the UK, as a means of building team spirit and a sense of shared heritage among employees who may come from international backgrounds. Hitachi Consulting is the strategy consulting arm of Hitachi Limited and on the 12th May, Mr Shinji Kamata initiated an evening of sake and networking at Hitachi’s London office.
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Sake Tasting at the International Financial Report Standard Foundation (IFRS)
5th May 2017
A successful sake introduction event at E&Y last year led to an introduction to the IFRS Foundation, the organisation established to develop a single set of globally accepted accounting standards.
Mr Takatsugu Ochi and Mr Kan Hara at the IFRS took the initiative to introduce their national drink to their international colleagues, and invited Rie Yoshitake and her team to provide an introduction to sake and Japanese culture.
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A successful sake introduction event at E&Y last year led to an introduction to the IFRS Foundation, the organisation established to develop a single set of globally accepted accounting standards.
Mr Takatsugu Ochi and Mr Kan Hara at the IFRS took the initiative to introduce their national drink to their international colleagues, and invited Rie Yoshitake and her team to provide an introduction to sake and Japanese culture.
read more

IWC Sake Judging
24-26th April 2017, The Oval London
In 2016, a memorable trip to Hyogo prefecture in Japan was organised to commemorate the 10th anniversary of IWC Sake Competition. This year, IWC sake judging returned to London with the highest number of sake entries on record. Over three days, 60 judges from 14 countries judged 1246 sakes to determine the medallists, trophy winners and of course the Grand Champion.
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In 2016, a memorable trip to Hyogo prefecture in Japan was organised to commemorate the 10th anniversary of IWC Sake Competition. This year, IWC sake judging returned to London with the highest number of sake entries on record. Over three days, 60 judges from 14 countries judged 1246 sakes to determine the medallists, trophy winners and of course the Grand Champion.
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Sake Outreach in Poland
Embassy of Japan in Warsaw, 27th March 2017
JETRO in Poland invited Rie Yoshitake to promote sake to the food and beverage industry at the Embassy of Japan in Warsaw. Local restaurants, bar owners and those in hospitality were invited to gain more insight into a drink that has been growing in popularity over the years, driven by the rising popularity of Japanese cuisine.
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JETRO in Poland invited Rie Yoshitake to promote sake to the food and beverage industry at the Embassy of Japan in Warsaw. Local restaurants, bar owners and those in hospitality were invited to gain more insight into a drink that has been growing in popularity over the years, driven by the rising popularity of Japanese cuisine.
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Sake Tasting for the Foreign Press Association
22nd March, Minister’s Residence
The Foreign Press Association (FPA) is one of the oldest clubs for foreign correspondents, based in London. Members of the FPA in London were invited to a reception and sake lecture at the Japan Minister’s residence in London.
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The Foreign Press Association (FPA) is one of the oldest clubs for foreign correspondents, based in London. Members of the FPA in London were invited to a reception and sake lecture at the Japan Minister’s residence in London.
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Sake Celebrates JET 30th Anniversary
15th March 2017, UK Houses of Parliament
The British Japanese Parliamentary Group (BJPG) and JETAAUK hosted a beautiful reception to celebrate 30 years since British participants on the Japan Exchange and Teaching Programme (JET) Programme first returned to the UK from Japan, in 1987.
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The British Japanese Parliamentary Group (BJPG) and JETAAUK hosted a beautiful reception to celebrate 30 years since British participants on the Japan Exchange and Teaching Programme (JET) Programme first returned to the UK from Japan, in 1987.
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Sake hospitality at the Japan Securities Summit in London
7th March, Mansion House
The Japan Securities Association hosts a biannual summit on investment relating to Japan in London and Sake Samurai UK were delighted to host a sake reception at the 2017 edition.
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The Japan Securities Association hosts a biannual summit on investment relating to Japan in London and Sake Samurai UK were delighted to host a sake reception at the 2017 edition.
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Gateway to the West – Introducing sake from Kyushu Island
7th March, Morton’s Club Mayfair
On 7th March, Nishinoseki sake made its debut in the UK. Nishinoseki, meaning both “Gateway to the West” and “Champion of the West”, is one of the rare sake houses that faithfully conveys the long-loved and authentic taste of Kyushu and Southern Japan in its brews.
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On 7th March, Nishinoseki sake made its debut in the UK. Nishinoseki, meaning both “Gateway to the West” and “Champion of the West”, is one of the rare sake houses that faithfully conveys the long-loved and authentic taste of Kyushu and Southern Japan in its brews.
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Sake at Japan Week in Scotland
21st February 2017
Sake Samurai UK were proud to support the second sake event to take place in Scotland this February 21st. Organised by the Consulate of Japan in Scotland, the event was held at the University of Stirling in order to introduce sake culture to academics and university students.
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Sake Samurai UK were proud to support the second sake event to take place in Scotland this February 21st. Organised by the Consulate of Japan in Scotland, the event was held at the University of Stirling in order to introduce sake culture to academics and university students.
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Oxford Nippon Dining Black Tie Dinner
10th February 2017, Oxford University
Every year, the Oxford Nippon Dining Club hosts a much anticipated black-tie dinner at the University. Members belonging or related to the Japanese Faculty gather for supper and a few drinks, putting work aside to enjoy a relaxing evening with members of the faculty.
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Every year, the Oxford Nippon Dining Club hosts a much anticipated black-tie dinner at the University. Members belonging or related to the Japanese Faculty gather for supper and a few drinks, putting work aside to enjoy a relaxing evening with members of the faculty.
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Japanese Film and Sake Roadshow UK
February and March 2017
Taking inspiration from Charlie Chaplin’s famous quote “Life is a desire, not a meaning”, the Japan Foundation Touring Film Programme 2017 featured an all-encompassing introduction to Japanese cinema through the prism of “desires, hopes and impulses”. Presenting films by established and up-and-coming directors, animation, documentary and classics, this year’s programme provided a vivid insight into what drives human action.
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Taking inspiration from Charlie Chaplin’s famous quote “Life is a desire, not a meaning”, the Japan Foundation Touring Film Programme 2017 featured an all-encompassing introduction to Japanese cinema through the prism of “desires, hopes and impulses”. Presenting films by established and up-and-coming directors, animation, documentary and classics, this year’s programme provided a vivid insight into what drives human action.
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Wentworth Golf Club Hosts First Sake Dinner
4th and 18th February 2017
Over the years, Sake Samurai UK has worked to spread Sake culture through different fields, including the City, the Diplomatic Services, the Arts, academic institutions and sporting circles.
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Over the years, Sake Samurai UK has worked to spread Sake culture through different fields, including the City, the Diplomatic Services, the Arts, academic institutions and sporting circles.
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Gekkeikan Master Cooking Competition 2017
29th January 2017, London
After its debut in 2016, Japan Centre hosted its second sake themed “Gekkeikan Master Cooking Competition”, which is designed to promote the concept of “Sake to Eat”.
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After its debut in 2016, Japan Centre hosted its second sake themed “Gekkeikan Master Cooking Competition”, which is designed to promote the concept of “Sake to Eat”.
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Sake educator award at the Wine and Spirit Education Trust
23rd January, The Guild Hall
The Wine and Spirit Education Trust is undoubtedly the world largest wine, spirit and sake education body spreading across 73 countries. In 2016 over 72.000 candidates took WSET qualifications and the award giving ceremony took place in the flagship city, London at the Guild Hall. It was encouraging for the sake industry to witness several awards went to sake related organization and personalities.
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The Wine and Spirit Education Trust is undoubtedly the world largest wine, spirit and sake education body spreading across 73 countries. In 2016 over 72.000 candidates took WSET qualifications and the award giving ceremony took place in the flagship city, London at the Guild Hall. It was encouraging for the sake industry to witness several awards went to sake related organization and personalities.
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Sake and Washoku Promotion Dinner at Cambridge University
21st January 2017, Corpus Christi College Cambridge University
After two years of planning, Sake Samurai UK held a long-awaited and hugely successful Sake and Washoku cuisine dinner at Cambridge University. This was made possible by Dr Barak Kushner, Reader in Japanese history, who helped to orchestrate and host the event at his college. Without his efforts the event would not have been possible, Sincere thanks also to the Japan Embassy in London, Mr Hiranaka, Mr Karasawa and Minister Iida, who sponsored the evening’s splendid dinner.
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After two years of planning, Sake Samurai UK held a long-awaited and hugely successful Sake and Washoku cuisine dinner at Cambridge University. This was made possible by Dr Barak Kushner, Reader in Japanese history, who helped to orchestrate and host the event at his college. Without his efforts the event would not have been possible, Sincere thanks also to the Japan Embassy in London, Mr Hiranaka, Mr Karasawa and Minister Iida, who sponsored the evening’s splendid dinner.
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Japanese Chamber of Commerce and Industry New Year Party
8th January, Drapers Hall in the City
Japanese people traditionally celebrate the new year by sipping sacred sake which has been offered to the gods at local shrines, known as omiki. Sake was originally used purely as a libation, but over time came to be enjoyed by ordinary people, in the course of day to day life.
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Japanese people traditionally celebrate the new year by sipping sacred sake which has been offered to the gods at local shrines, known as omiki. Sake was originally used purely as a libation, but over time came to be enjoyed by ordinary people, in the course of day to day life.
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Cambridge University Anglo-Japanese Society introduces sake to members
3rd Jan 2017, Cambridge
Sake Samurai UK, administrated by Yoshitake & Associates, is pleased to enter into a working partnership with the Cambridge University Anglo-Japanese Society (CUAJS) to develop UK-Japan relations and mutual understanding. For the launch event, a jointly organised sake tasting evening was held.
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Sake Samurai UK, administrated by Yoshitake & Associates, is pleased to enter into a working partnership with the Cambridge University Anglo-Japanese Society (CUAJS) to develop UK-Japan relations and mutual understanding. For the launch event, a jointly organised sake tasting evening was held.
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Emperor’s Birthday Celebration
13th Dec 2016, Embassy of Japan in the UK
The celebration of Emperor Akihito’s birthday is always the most well attended event at the Japanese embassy in London. This year, over three hundred guests came together to celebrate His Imperial Majesty’s 83rd year.
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The celebration of Emperor Akihito’s birthday is always the most well attended event at the Japanese embassy in London. This year, over three hundred guests came together to celebrate His Imperial Majesty’s 83rd year.
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Sake unites the hearts of sports lovers: Oku Memorial Rugby Cup
3rd December 2016, Richmond
On 29th November 2016, Ambassador Koji Tsuruoka awarded the Foreign Minister’s Commendation to Mr Reg Clark, CEO of Rhino Rugby, for his contribution to the promotion of mutual understanding between Japan and the UK through rugby.
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On 29th November 2016, Ambassador Koji Tsuruoka awarded the Foreign Minister’s Commendation to Mr Reg Clark, CEO of Rhino Rugby, for his contribution to the promotion of mutual understanding between Japan and the UK through rugby.
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