
Sake Night at London Business School
London Business School (LBS), 4th February 2020
It’s been five years since Sake Samurai UK started to Sake Night at the London Business School. This year we gained the full cooperation of the Japanese Sake and Shochu Association, hosting an evening of warm and vibrant hospitality with a variety of sake served to one hundred young elites who will assume leadership in the next generation.
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It’s been five years since Sake Samurai UK started to Sake Night at the London Business School. This year we gained the full cooperation of the Japanese Sake and Shochu Association, hosting an evening of warm and vibrant hospitality with a variety of sake served to one hundred young elites who will assume leadership in the next generation.
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The Mission of Japan to the European Union celebrates the New Year and the anniversary of Japan-EU EPA
Brussels Belgium, 23rd January 2020
Ambassador Kazuo Kodama hosted a reception to celebrate the New Year and the first anniversary of the enforcement of the Japan-EU Economy Partnership Agreement. Around 200 dignities joined the celebration including officials from the EU institutions and the diplomatic corps in Belgium, along with various Japanese companies.
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Ambassador Kazuo Kodama hosted a reception to celebrate the New Year and the first anniversary of the enforcement of the Japan-EU Economy Partnership Agreement. Around 200 dignities joined the celebration including officials from the EU institutions and the diplomatic corps in Belgium, along with various Japanese companies.
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Japanese Business and UK’s Future Economy Reception 2018
Attlee Suite, Houses of Parliament, 31st October 2018
On the 31stOctober, the Houses of Parliament hosted 170 guests for the annual celebration of economic relations between Japan and the UK. Jointly organised by the British-Japanese parliamentary group and the Embassy of Japan, attendees included members of the Houses of Parliament, government agencies, Japanese corporates and the British public.
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On the 31stOctober, the Houses of Parliament hosted 170 guests for the annual celebration of economic relations between Japan and the UK. Jointly organised by the British-Japanese parliamentary group and the Embassy of Japan, attendees included members of the Houses of Parliament, government agencies, Japanese corporates and the British public.
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Japan Rugby World Cup 2019 Celebration
Twickenham, 15th November 2018
2019 is the year that Japan hosts the Rugby World Cup and in honour of this memorable occasion, a promotion event was held at the World Rugby Museum in Twickenham by the Rugby Football Union and Rhino Rugby.
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2019 is the year that Japan hosts the Rugby World Cup and in honour of this memorable occasion, a promotion event was held at the World Rugby Museum in Twickenham by the Rugby Football Union and Rhino Rugby.
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Ambassador OKU Memorial Rugby Cup
Richmond Athletic Ground, 17th November 2018
Thirteen years from the date that the late Ambassador Katsuhiko Oku was tragically killed on his mission in Iraq, friends and family gathered together to honour his memory by playing the game that he loved. The occasion was organised by Mr Reg Clerk, CEO of Rhino Group, who recalls Ambassador Oku as a “truly remarkable man”.
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Thirteen years from the date that the late Ambassador Katsuhiko Oku was tragically killed on his mission in Iraq, friends and family gathered together to honour his memory by playing the game that he loved. The occasion was organised by Mr Reg Clerk, CEO of Rhino Group, who recalls Ambassador Oku as a “truly remarkable man”.
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Emperor’s Birthday Celebration
Embassy of Japan, 12 Dec 2018
Every December, the Embassy of Japan hosts one of the most anticipated events of the calendar year - the celebration of the Emperor’s Birthday. This event is a chance for Japanese nationals away from home to participate in a meaningful national event from afar, and for those with deep engagement in Japanese culture to show their support. Approximately 400 guests came to celebrate His Imperial Majesty’s 85th year, including Eddie Jones (English Rugby Team Coach), Japanese companies and British parliamentarians.
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Every December, the Embassy of Japan hosts one of the most anticipated events of the calendar year - the celebration of the Emperor’s Birthday. This event is a chance for Japanese nationals away from home to participate in a meaningful national event from afar, and for those with deep engagement in Japanese culture to show their support. Approximately 400 guests came to celebrate His Imperial Majesty’s 85th year, including Eddie Jones (English Rugby Team Coach), Japanese companies and British parliamentarians.
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World Sake Day, IWC Discovery Sake Tasting for trade at The Restaurant Show
1 - 3 Oct 2018, Olympia London
The International Wine Challenge in partnership with Sake Samurai received a record-breaking number of sake entries this year, and over 450 award winning sakes in all styles will be lined up at the Restaurant Show in London from the 1 to 3 October.
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The International Wine Challenge in partnership with Sake Samurai received a record-breaking number of sake entries this year, and over 450 award winning sakes in all styles will be lined up at the Restaurant Show in London from the 1 to 3 October.
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Chelsea Draws Huge Crowd for the 10th Annual CFCC International Tasting Event
25th September 2018
This year was the 10th annual International Tasting Event, jointly organised by the Council of Foreign Chambers of Commerce (CFCC). The event was held at Centenary Hall at Stamford Bridge, the home of Chelsea FC, on 25th September. Sixteen chambers of commerce took part and collectively filled the venue to capacity, with 450 guests attending in addition to more than 50 staff and suppliers.
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This year was the 10th annual International Tasting Event, jointly organised by the Council of Foreign Chambers of Commerce (CFCC). The event was held at Centenary Hall at Stamford Bridge, the home of Chelsea FC, on 25th September. Sixteen chambers of commerce took part and collectively filled the venue to capacity, with 450 guests attending in addition to more than 50 staff and suppliers.
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Saddle Up for Japan at Ascot
28th July 2018, Ascot Racecourse
Last year, thanks to the Japan Racing Association (JRA) http://japanracing.jp/en, sake finally came to be served at one of the most prestigious British events, the Ascot Racecourse. And this year, once again, we were given another fantastic opportunity to meet Britain’s society at the King George VI and Queen Elisabeth Stake at Ascot.
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Last year, thanks to the Japan Racing Association (JRA) http://japanracing.jp/en, sake finally came to be served at one of the most prestigious British events, the Ascot Racecourse. And this year, once again, we were given another fantastic opportunity to meet Britain’s society at the King George VI and Queen Elisabeth Stake at Ascot.
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JET programme 2018 send-off party with ‘Kanpai’
20th July 2018, SOAS University of London
Sake Samurai UK has been supporting the Japan Exchange and Teaching (JET) programme for several years but this was the first time that we joined the kick-off party to meet young talented missionaries who are going to Japan as English teachers and researchers. I always feel so proud to support any occasions to bridge between UK and Japan, and in this case I was overwhelmed by the enthusiasm and inquiring spirit of the young people.
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Sake Samurai UK has been supporting the Japan Exchange and Teaching (JET) programme for several years but this was the first time that we joined the kick-off party to meet young talented missionaries who are going to Japan as English teachers and researchers. I always feel so proud to support any occasions to bridge between UK and Japan, and in this case I was overwhelmed by the enthusiasm and inquiring spirit of the young people.
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IWC 2018 Award Winning Sake Tasting
9th July 2018, Embassy of Japan
Prior to the IWC Awards Dinner, where the Champion sake and top awards are to be announced, the Embassy of Japan and Sake Samurai Association hosted the celebration tasting for the finalist sake makers. This ‘Crème de la crème’ annual tasting was long awaited by sake lovers and the trade, and a staggering number of over 250 guests applied for entry to the special night.
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Prior to the IWC Awards Dinner, where the Champion sake and top awards are to be announced, the Embassy of Japan and Sake Samurai Association hosted the celebration tasting for the finalist sake makers. This ‘Crème de la crème’ annual tasting was long awaited by sake lovers and the trade, and a staggering number of over 250 guests applied for entry to the special night.
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IWC 2018 Awards Dinner
10th July 2018, Grosvenor House Hotel
IWC announced the winner of its Champion Sake at the IWC 2018 Awards Dinner held on 10 July 2018 at the Grosvenor House Hotel in London. They saw a record 1,639 sake entries from 456 breweries from all over the world – from regions as diverse as USA to Switzerland, and they were judged in Yamagata, Japan in May.
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IWC announced the winner of its Champion Sake at the IWC 2018 Awards Dinner held on 10 July 2018 at the Grosvenor House Hotel in London. They saw a record 1,639 sake entries from 456 breweries from all over the world – from regions as diverse as USA to Switzerland, and they were judged in Yamagata, Japan in May.
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Sake Seminar & Tasting in Turkey
4th July 2018, Hilton Hotel Ankara in Turkey
On the second day of our visit to Ankara, I was welcomed to a gorgeous chamber in the Hilton Hotel to give a talk about sake, prior to the exciting sake matching lunch with local Turkish cuisine. Hosted by the Ambassador Miyajima and the CEO of the Hilton Hotel, duly selected local dignitaries and influencers in the food & drink trade assembled to catch a very rare opportunity to learn about the unique national drink of Japan.
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On the second day of our visit to Ankara, I was welcomed to a gorgeous chamber in the Hilton Hotel to give a talk about sake, prior to the exciting sake matching lunch with local Turkish cuisine. Hosted by the Ambassador Miyajima and the CEO of the Hilton Hotel, duly selected local dignitaries and influencers in the food & drink trade assembled to catch a very rare opportunity to learn about the unique national drink of Japan.
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Sake goes to Turkey
3rd July 2018, Japanese Ambassador’s residence in Ankara, Turkey
The Japanese Ambassador Mr. Akio Miyajima in Turkey suggested an introduction to sake at the embassy’s official sake event, and I accepted his kind offer with a great enthusiasm. The trip to the country where ‘the West meets the East’ was eye-opening and gave me a great experience and courage to explore a new world for sake.
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The Japanese Ambassador Mr. Akio Miyajima in Turkey suggested an introduction to sake at the embassy’s official sake event, and I accepted his kind offer with a great enthusiasm. The trip to the country where ‘the West meets the East’ was eye-opening and gave me a great experience and courage to explore a new world for sake.
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Taste of London
13th - 17th June 2018, Regent Park in London
JFOODO (Japan Food Product Overseas Promotion Centre) https://www.jetro.go.jp/en/jfoodo/ entered the Taste of London, one of the world’s biggest restaurant and drink festivals, located in London's stunning Regent’s Park in the middle of summer with 50,000 food-loving visitors in attendance. It was an epoch-making appearance for sake to reach such a vast number of affluent consumers amongst the city's world-class restaurants and drink purveyors.
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JFOODO (Japan Food Product Overseas Promotion Centre) https://www.jetro.go.jp/en/jfoodo/ entered the Taste of London, one of the world’s biggest restaurant and drink festivals, located in London's stunning Regent’s Park in the middle of summer with 50,000 food-loving visitors in attendance. It was an epoch-making appearance for sake to reach such a vast number of affluent consumers amongst the city's world-class restaurants and drink purveyors.
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Introducing sake to the wine society at Trinity College
11th June 2018, Trinity College, Cambridge University
Spreading the correct image of sake through the world’s future leaders at renowned universities has been one of the strongest credentials of Sake Samurai's activities in the UK, and tireless work has been given over last decade. For this event, The Japan Sake and Shochu Makers Association sponsored a sake tasting for the members of the wine society at Trinity college in Cambridge University.
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Spreading the correct image of sake through the world’s future leaders at renowned universities has been one of the strongest credentials of Sake Samurai's activities in the UK, and tireless work has been given over last decade. For this event, The Japan Sake and Shochu Makers Association sponsored a sake tasting for the members of the wine society at Trinity college in Cambridge University.
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Annual Sake Event at Cambridge Judge Business School
8th June 2018, Judge Business School in Cambridge
On the 8th June 2018, an annual sake event took place at Judge Business School in Cambridge University for the fourth year running. In collaboration with Rie Yoshitake and Sake Samurai UK, the event was organised by MBA and MFin (Masters in Finance) students from the Cambridge Asia Business Association, who wanted to create an opportunity for the rest of the students to learn about and enjoy Japanese culture and food.
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On the 8th June 2018, an annual sake event took place at Judge Business School in Cambridge University for the fourth year running. In collaboration with Rie Yoshitake and Sake Samurai UK, the event was organised by MBA and MFin (Masters in Finance) students from the Cambridge Asia Business Association, who wanted to create an opportunity for the rest of the students to learn about and enjoy Japanese culture and food.
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Oxford Meets Sake: The launch event of the Oxford Sake Society (OUSS)
3rd May 2018, Oriel College, Oxford University
We are very pleased to report that the Sake Society has been officially established in April this year as the home of sake related activities, and to support UK-Japan relations in Oxford University. The mission of the Oxford University Sake Society (OUSS) is to enlighten future leaders at University of Oxford on the culture of Japan through the national drink of sake, in the hope that they can become long term bridges between global society and Japan.
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We are very pleased to report that the Sake Society has been officially established in April this year as the home of sake related activities, and to support UK-Japan relations in Oxford University. The mission of the Oxford University Sake Society (OUSS) is to enlighten future leaders at University of Oxford on the culture of Japan through the national drink of sake, in the hope that they can become long term bridges between global society and Japan.
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Japanese Chamber of Commerce celebrates New Year with Sake
10th January 2018, Draper’s Hall, London
Opening the New Year with a toast of sake is Japan’s time-honoured custom, and it was our great pleasure to start 2018 supporting the annual reception at the Japan Chamber of Commerce and Industry (JCCI) at the magnificent Draper’s Hall in the City of London. A record-breaking number of 470 members and friends attended to fill the grand hall to celebrate the new year.
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Opening the New Year with a toast of sake is Japan’s time-honoured custom, and it was our great pleasure to start 2018 supporting the annual reception at the Japan Chamber of Commerce and Industry (JCCI) at the magnificent Draper’s Hall in the City of London. A record-breaking number of 470 members and friends attended to fill the grand hall to celebrate the new year.
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Sake Trade Tasting in India
24th November 2017
Taj Mahal Hotel, New Delhi
A “Sake Trade Tasting” event was held at the Taj Mahal Hotel, New Delhi, in which five Sake Breweries from Japan participated, in cooperation with Sake Samurai Association UK and JETRO New Delhi Office.
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Taj Mahal Hotel, New Delhi
A “Sake Trade Tasting” event was held at the Taj Mahal Hotel, New Delhi, in which five Sake Breweries from Japan participated, in cooperation with Sake Samurai Association UK and JETRO New Delhi Office.
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An Evening with Japanese Sake in India
23rd November 2017
Embassy of Japan in India, New Delhi
As part of the ongoing Japan Festival in Delhi, Amabssador Hiramatsu and Mrs Hiramatsu hosted an evening of Japanese culture for Indian guest from the fields of culture and business, paired with a scrumptious spread of Japanese cuisine.
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Embassy of Japan in India, New Delhi
As part of the ongoing Japan Festival in Delhi, Amabssador Hiramatsu and Mrs Hiramatsu hosted an evening of Japanese culture for Indian guest from the fields of culture and business, paired with a scrumptious spread of Japanese cuisine.
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Sake’s Journey to the West
22nd November 2017
Taj Mahal Hotel, New Delhi, India
In November 2017, Sake Samurai UK took sake from Japan on a Journey to the West, to spread sake culture in the Indian capital of New Delhi.
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Taj Mahal Hotel, New Delhi, India
In November 2017, Sake Samurai UK took sake from Japan on a Journey to the West, to spread sake culture in the Indian capital of New Delhi.
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FPA (Foreign Press Association) Awards Dinner
20th November 2017, Sheraton Park Lane Hotel
Following the introduction event in March, The Foreign Press Association invited the Japan Sake and Shochu Maker’s Association to take part of their prestigious annual award giving dinner to sponsor and showcase a selection of sake to members of the world media. This was held at the Sheraton Park Lane Hotel in Mayfair and about 300 world correspondents and their guests enjoyed the evening.
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Following the introduction event in March, The Foreign Press Association invited the Japan Sake and Shochu Maker’s Association to take part of their prestigious annual award giving dinner to sponsor and showcase a selection of sake to members of the world media. This was held at the Sheraton Park Lane Hotel in Mayfair and about 300 world correspondents and their guests enjoyed the evening.
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First official Japanese sake roundtable in London
20th November 2017, JETRO London
A roundtable was held to spark dialogue regarding the best way to promote sake in London, attended by the leading sake trade including importers, restaurant owners and sommeliers. The event was initiated by the Japan Sake and Shochu Makers Association (JSS) UK office and jointly organised with JETRO London. Twenty-two sake business related individuals and companies attended the meeting in the afternoon.
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A roundtable was held to spark dialogue regarding the best way to promote sake in London, attended by the leading sake trade including importers, restaurant owners and sommeliers. The event was initiated by the Japan Sake and Shochu Makers Association (JSS) UK office and jointly organised with JETRO London. Twenty-two sake business related individuals and companies attended the meeting in the afternoon.
read more